Gilt Looks To Score Sales From Klout Promotion
In the tech industry it’s common for start-ups to look to one another to start a symbolic relationship. One such partnership, between Gilt Groupe and Klout leveraged member’s social influence and email marketing to sell select items online last week, full email here. With building pressure to go public later this year, Gilt was hoping to score some brand ambassadors, while Klout is always on the prowl for partnerships to
Exactly How Valuable Are People With High Klout Scores?
If you’re anything like our office, you are in intense Klout competitions with your fellow coworkers. As the newest way to establish just how influential you are, your “Klout” is an increasingly valuable measurement to businesses looking to enhance their online marketing strategy. Apparently, it’s also vital to your friends at work who will undoubtedly begin sizing you up based on how you rank. Klout scores range between 1-100 –
Don’t Irk The Influencers: The Power of Klout
Klout. A word that didn’t exist a few years ago. Now, you can’t look at an analytics or metrics blog without hearing the word pop up. According to Klout.com, “The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True