So You Want to Get into the Luxury Market?
Over the past 12 months Kia has entered the US luxury market with not one but two new models, the Cadenza launched in June 2013 and the K900 in February. While reaching sales goals is one measure of success, another important one is enhancing Kia’s brand opinion among in-market intenders, which if successful should benefit all Kia models.
Touchdown for Super Bowl Automotive Ads? [2012 Edition]
Image from: ABC News The 2012 Super Bowl has come and gone and as typical the game’s ads seemed to get as much attention as the game itself, fueled by executives touting their companies’ presence and ad snippets “leaked” in advance. Again in 2012, many advertisers were automakers. Compete compared un-aided ad recollection with changes in in-market automotive shopper volume to inform whether these ads were productive in driving near-term
Kia 2012 Targets: Can They Walk The Walk?
Last week, Kia Vice Chairman Hank Lee stated that Kia US sales will surpass 500,000 units in 2012. Lee’s aggressive forecast is based partly on Kia’s 37% 2011 YTD sales growth, with about 470,000 expected for the full year. To help facilitate the sales increase, Kia will increase the number of U.S. dealerships from 760 to 800 in addition to replacing poor-performing ones. Kia will also increase production and inventory,