Breaking Down PPC: Search Engine Advertising (SEM) for Beginners
Search engine advertising can be extraordinarily effective when implemented correctly, but the road to understanding this seemingly convoluted strategy can be long-winded. That’s why we’ve outlined the process to get you started.
(Flappy) Bird is the (Key)word: Lessons from its Virality
If you’re an iPhone owner, chances are you’ve heard of a certain, maddeningly frustrating game called Flappy Bird. If you’re not an iPhone owner, chances are you’ve still heard of it – the simple, yet unnecessarily difficult app flapped to viral success, but took the application world by surprise when creator Dong Nguyen abruptly took the game down.
Competitive Intelligence for PR Part 2: Optimize Content with Search Data
In Part One of the Competitive Intelligence for PR series, we discussed finding strategic, engaging sites to pursue. The question then becomes, once you know where to pitch, how do you do it as effectively as possible? Are the keywords/content in line with what your client wants lift for? Search referrals hone in on the right keywords: Keyword reports allow you to view the search terms driving traffic to a…
Search Marketers, Pick Your Keyword Battles Wisely
Getting found online is one of the major challenges every marketer faces, and it’s a problem that can have any number of solutions. One channel that digital marketers rely on to serve this need is search. Whether it’s bidding on the right keywords in your paid search efforts or creating keyword-rich content to attract the right customers, doing a bit of competitive research before you dive into search can pay…
Sites Thankful for Thanksgiving
No holiday beats Thanksgiving in my book—you just can’t top family, food and football. Of course, having the resources of compete.com at my disposal, why not take a minute to check out which sites get the spike from turkey day traffic? After looking up the keyword “thanksgiving” on compete.com, which sites are most thankful for the holiday? Cooking sites, apparently. While retail sites all see that boost from the upcoming
The Weekly Compete Pulse
From CEO to SEO, the digital space has certainly been both shaken and stirred this week. We kicked off the week with The Competitive Edge: Social Business and Competitive Analytics, a webinar that we co-hosted with Oneforty. It was a pleasure to work with Oneforty and especially to hear the bits of wisdom that Janet Aronica shared with all of us. A copy of the webinar will be available online
Top Ranked Search Terms – Death and Taxes Still Certain
With the massive amount of search activity taking place across the web, the highest traffic search terms can provide a glimpse into the issues currently important to internet users, and consumers as a whole. With our online search tools, you can start to get at this data on a site level, but what we find even more interesting is how this plays out for the web as a whole, and