keyword search

Location, Location, Location: Analyzing Apartment Search Site Keywords

Image from: Apartment Key Image / Shutterstock Several weeks ago, we wrote a post about the top home buying sites and their performance online. As a college student, I am definitely not buying a house anytime soon, so I thought it would be fun to take a look at apartment hunting sites instead. In fact, yesterday Mashable published an article featuring 10 websites for apartment hunters so I decided to

Forget Anchovies, Hold the PPC! SEO Management Helps Pizza Company Deliver to Its Bottom Line

After traveling through Europe on vacation the past couple of weeks, nothing said I was home more than grabbing a slice of New York pizza! Deciding to do a blog post on the topic, I wanted to find out who the “big cheeses” were in the pizza world and see if I could find some insight into their web strategies. Using the Keyword Destination tool on Compete.com to get a

Searching for God on the Web

The June issue of National Geographic talks about the birth of Religion and how the foundations of worship existed almost 12,000 years ago.  In this post I use Compete data to investigate how people search for and find God on the Web, or how one of the world’s oldest activities translates to one of the world’s newest mediums.  My analysis breaks down into two parts, the first is a look

How to Find Profitable Keywords with Alex Cohen

Last Tuesday, senior marketing manager at ClickEquations, Alex Cohen, taught us how to discover which words are driving traffic to your competitors sites and which ones drive engagement, as well as how to uncover the real words people use before they click on your text ad and stop irrelevant clicks. His webinar, “Find Profitable Keywords with 2 Unconventional Techniques,” presented viewers with insightful and new information about various ways improve