Kantar Media

The Weekly Compete Pulse

Happy weekend, marketers! Here’s a round up of the top digital marketing stories we shared online this week, including lots of new data on the significance of mobile along the consumer path to purchase. More smartphones shipped last quarter than feature phones, for the first time ever. Smartphones claimed 51.6 percent of the of the market in IDC’s latest phone sales numbers.

The Weekly Compete Pulse

Here’s a round up of the most popular digital marketing stories Compete shared in the past week, including Twitter on Wall Street and the future of digital marketing.

Kantar Media Finds Nearly a Quarter of Top Brands Are Using Online Video Advertising

Image from: Video Interface / Shutterstock   Online video is becoming an increasingly important marketing channel, with significant numbers of brands leveraging this platform. Kantar Media analyzed ads appearing on both national TV and leading online video sites in October, and found that of the more than 4,100 brands advertising through either channel, 23% used online video, with 12% advertising on both online video and national TV, and 11% advertising on online video exclusively. Meanwhile,

Tablets and Magazines: A Match Made in Heaven

Image from: Kantar Media This week, Compete’s parent company, Kantar Media, published a great set of insights specific to magazine publishing and tablets (with a naturally heavy leaning on the iPad) – so we thought we’d share. You can download the whole piece here, but I thought I’d pull out what I found most interesting: most of the advertising in the app are the same ads as the print magazine. 

Compete Releases Top Vacation-Related Web Sites for Summer 2010

Today, Compete released its rankings for summer 2010 top vacation-related web sites. The summer heat seems to be sending people to theme parks, as revealed by our May data. Affordable travel remains popular as vacation packaging sites continue to see more traffic in the summer months. How are people getting around in a cheaper way? According to our data, car rental sites have seen a major increase in traffic, while