Are Daily Deal Sites a Smart Investment for Companies?
I love daily deal sites. Seriously…some might say I am borderline addicted. From large, national sites, like Groupon and Livingsocial, to regional sites, like Coupme, I frequent them all. I have enjoyed great meals, expanded my wardrobe, and even went zip-lining for 50% off (or more!) thanks to deals I found. And I am in very good company. In July 2011, around 11 million consumers visited daily deal sites. In