Jeffrey Hayzlett

Digital CMO Series: Jeffrey Hayzlett Part 2

Last week’s Digital CMO Series installment featured part 1 of exciting video from Jeff Hayzlett, former CMO of Kodak and author of the bestselling book The Mirror Test. Now check out part 2, the remainder of his presentation and a one-on-one interview with Jeff as he shares more ideas on big branding online. The first ten people to answer all five questions below correctly (all answered by Jeff on our

Digital CMO Series: Jeffrey Hayzlett

Jeff Hayzlett, former CMO of Kodak and author of bestselling book, The Mirror Test kicked off day one of the Digital CMO Summit as the keynote speaker. His booming voice and commanding presence captured attendee’s attention and left a lasting impression. Jeff focused on the challenge of transforming Kodak from “your mother and father’s brand” to be younger, cooler and edgier.  There is a lot to learn from Jeff’s blended