2013 Tax Season: TurboTax Remains King in Procrastination Nation
In our increasingly digital world, online accounting and tax services are a huge industry: the category of 52 sites had nearly 62 million Unique Visitors (UVs) in February, the height of the tax filing season. How did consumer tax-filing behavior compare to last year’s tax season? Here are some insights I pulled from Compete PRO…
Traffic Report: March Top 50 Sites
The top 9 sites remained unchanged from February to March. Among those, Bing and Amazon experienced the largest growth with traffic up 12% and 19% respectively. There was a general rise in traffic to many sites, across all categories, due in part to the return to a full 31-day month.
Nothing is Certain, Except Death and Taxes and Online Marketing
For most of us, tax season has come and gone. But there’s no need to be sad. As the old adage goes, it’ll certainly be back. Though the season has closed, we wanted to look back at the performance of the key players in online tax filing because here at Compete, we are supremely interested in measuring competitive firms’ online effectiveness and digital marketing efforts. So though the season has
A look at traffic to IRS.gov… have you filed your taxes yet?
Every single year that I have prepared my own tax return (yes, I still do my own taxes), I’ve prepared them the weekend before they have been due. Examining traffic to IRS.gov for the past few years, it looks like my tax filing behavior may not be the norm!! — My observations: Traffic to IRS.gov peaks in February each year (and not in April 🙂 After several, mostly flat years,