ipod

Think Different: The Decade of Apple

Last week Compete hosted a webinar entitled Think Different: The Decade of Apple. The original iPod was launched 10 years ago this month, and in the past ten years Apple has demonstrated extraordinary product innovation and marketing mastery. Since a lot of people talk about Apple’s product innovation, Chris Collins, Director of Technology and Entertainment, thought it would be fun to look at Apple’s strength as a consumer marketer –

Different Thinker Steve Jobs Resigns as Apple CEO

Disclaimer: I have been called an Apple fanboy. I find it to be a rather silly label (not just for me, but for fans of anything) – but I won’t deny that Apple has been my favorite company in the tech space for a long time. While I happily use Windows regularly at home and work, my first computer was the old-school Apple IIGS, and I’ve been strongly in the

The Apple Effect: 1 Million Searches for 3 little ads

Apple has a long history of releasing critically acclaimed ads starting back in 1984 with "The Greatest Commercial of All Time." More recently, one of the coolest aspects of Apple advertising has been the use of relatively unknown musicians, with their music as the (seemingly) most important element of the commercial. Through multi-million dollar ad campaigns, Apple helps bring these lesser-known artists mainstream. With the recent launch of the iPod