iOS 7 and MacBook Air Win Customers’ Attention at WWDC 2013
Earlier this month Apple’s chief executive, Tim Cook, took to the stage to deliver this year’s keynote address at the tech giant’s annual World Wide Developers Conference (WWDC) in San Francisco. The WWDC offers a venue for Apple to showcase its latest toys, and gives developers and industry professionals a chance to get a first look.
Tablets and Magazines: A Match Made in Heaven
Image from: Kantar Media This week, Compete’s parent company, Kantar Media, published a great set of insights specific to magazine publishing and tablets (with a naturally heavy leaning on the iPad) – so we thought we’d share. You can download the whole piece here, but I thought I’d pull out what I found most interesting: most of the advertising in the app are the same ads as the print magazine.
It’s Not You, It’s Your Tablet
Image from: Tablet Image / Shutterstock Often times while browsing search referral data, I notice that product specific keywords are often among the top drivers to websites month over month. In particular, the ever-popular tablet line has done wonders for traffic to its producers’ websites. In addition to users searching specifically for the iPhone and the iPod, Apple.com benefits greatly from online users searching “iPad”. Of course, the hope among
Tis’ the Season to Up the Ante on Your iPad SEO
Now I have been on the Apple bandwagon since my first iPod in 9th grade and while I often Shazam a good tune via my iPhone 4, right before downloading it on my Macbook, I lack one Apple screen that any tech saavy digital native should have… An iPad. Recently, I opened up an email from Apple and was greeted with a catchy phrase, “The best gifts surprise people long
Think Different: The Decade of Apple
Last week Compete hosted a webinar entitled Think Different: The Decade of Apple. The original iPod was launched 10 years ago this month, and in the past ten years Apple has demonstrated extraordinary product innovation and marketing mastery. Since a lot of people talk about Apple’s product innovation, Chris Collins, Director of Technology and Entertainment, thought it would be fun to look at Apple’s strength as a consumer marketer –
Is October 4th Time for the 5th iPhone?
It’s 7:15AM. I’m startled awake to the sound of a pinball machine and I can’t seem to ever find the power button on my iPhone 3GS to silence the alarm. I’m tired, but now I’m awake and holding my phone so I check my email. I check Facebook. I check MacRumors. For three months, I didn’t see any news about the iPhone 5, but today Apple announced a press event
Different Thinker Steve Jobs Resigns as Apple CEO
Disclaimer: I have been called an Apple fanboy. I find it to be a rather silly label (not just for me, but for fans of anything) – but I won’t deny that Apple has been my favorite company in the tech space for a long time. While I happily use Windows regularly at home and work, my first computer was the old-school Apple IIGS, and I’ve been strongly in the
Win/Win Marketing: Give a Teacher an Apple – Apple iPad, That Is.
On March 11th, Apple released the iPad2 to the world. Chocked up with tons of new features, a sleeker design, and optimism for the future of tablets, the iPad2 would inevitably provide for Apple a surge of attention and sales, essentially marketing itself. But the iPad2 wasn’t the only thing Apple released to the public around this time. In partnership with this new product, Apple decided to set up shop
Compete Smartphone Intelligence Survey Reveals Tablet Adoption Hurdles and Opportunities
Data Show What It May Take for Tablets to Go Mainstream BOSTON, MA–(Marketwire) – Compete, a Kantar Media company, today released the results of its Q4 2010 Smartphone Intelligence survey, revealing that despite a surge in tablet interest, especially in the iPad and iPad 2, certain factors may be holding back some consumers from taking the plunge and buying a tablet today. In short, while there is still a threshold for
BlackBerry Playbook™: You Had Me At Hello… But What About Others?
Not everyone wants an iPad. Sure, I’ve played with Apple’s hot device, but I belong to another tribe; I love RIM’s BlackBerry. That’s my disclaimer; I’m a BlackBerry fan and brand evangelist. So while others rejoice in iPad 2 news, I’m eagerly awaiting the launch of the BlackBerry Playbook™. I actually expected to find RIM and the Playbook™ front and center at the CTIA Wireless show in March but was
iPad 2 – On the Crest of the Tablet Tidal Wave
It started as a ripple back in 2001 when Bill Gates demoed the prototype Microsoft Tablet PC at Comdex. And now, ten years later, this tablet tidal wave has hit, and news flash – it’s entirely iPad. Are you surprised? Like the iPhone and the iPod before it, Apple has once again invaded an existing space (tablet PCs/e-readers) and made it its own by introducing enough style and innovation that