ipad app

The Weekly Pulse

LinkedIn launched their long awaited iPad app this week, and decided to take a new direction for their social network’s app. According to Mario Sundar, LinkedIn’s social media manager, they designed the app “for how people use the iPad: morning and night infotainment.” How do you measure the success of your brand’s social media efforts? Digiday writes about brands that claim to have found a way to capture the ROI