internet retail

Making Marketing History? Burberry Tweets Thank You GIFs

Image from: favim In honor of hitting 1 million Twitter followers, luxury brand Burberry sent out approximately 3,000 thank you GIFs to fans last Monday. The thank you e-cards were personalized with followers’ names and were tweeted at them directly. While this certainly seems like a nice sentiment, and given that Friday was the GIF’s 25th Birthday, I wanted to determine what impact these tweets had. In order to try and measure the

Online Shopper Intelligence Study Reports Cross Channel Retailing is Important and Profitable

The Compete Online Shopper Intelligence study provides powerful insight into the complete online shopping experience.  For more consumers insights, please contact Debra Miller at dmiller@compete.com for more information. Through policies as simple as in-store returns for online purchases to more sophisticated tools like mobile shopping apps, retailers are working towards breaking down the barriers between offline, online, and mobile shopping.  And it is a good thing retailers are working on