Sunday Series: Healthcare.gov Traffic Gives Large Boost to Insurance Category
If you were following current events during the month of October then you are probably aware of one of the top stories – the government shutdown and the launch of healthcare.gov, the acting portal of the Affordable Care Act. Knowing this, it’s not surprising that the “Insurance & Physicians” category made our list of fast moving categories.
Healthcare.gov Applications Increased 31% during ACA’s 2nd Week
Following a surge in web traffic during Week One, likely boosted by curious visitors not intending to enroll at that time, Week Two saw visits to Healthcare.gov decline by 56% (down to 4.13 million unique visitors) as curiosity faded. Week Two also saw evidence of improved site performance, as more visitors moved successfully through the application process.
A Compete Analysis of Obamacare
Healthcare has been all over the news as of late. Between the shutdown of our government and the constant news reports, I’d say it’s pretty close to impossible to not hear about the stalemate on the Affordable Care Act, also known as Obamacare. Despite your thoughts on healthcare reform, it is also hard to deny the impact that the news has had on Internet behavior.
Is Search So Easy a Caveman Could Do It?
As far as auto insurance goes, buying has only gotten easier. In fact, GEICO would say it’s so easy a caveman could do it. And while Progressive’s Flo might think differently, I decided to look and see how well these sites are performing. Last year we took a look at some of these celebrity icons in “So This Gecko, Caveman, and a Woman named Flo Walk into a Bar: Part 1”…
The Weekly Compete Pulse
If you’re a hockey fan, you’re probably anxiously awaiting game 6 of the Stanley Cup finals on Monday. But to occupy yourself until then, you can watch the Belmont Stakes today, or just check out these links to some of this week’s news articles that we read and found interesting for online marketers. Here at Compete, we love sexy data. This interesting read from Ad Age talks about how making
So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part II
Last week I took a look at the battle for online market share in auto insurance from a search perspective noting that GEICO and Progressive have successfully marketed their character-based advertisement campaigns online. They have also coupled their efforts with social media to significantly elevate their digital brand awareness. You don’t have to look any further than Facebook to see that over 2.5 million people have “liked” the Flo Progressive
So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part I
The Gecko, the Cavemen, an enthusiastic woman named Flo, Mayhem, magical jingles and Mike McGlone smugly asking rhetorical questions. These are just some of the ways auto insurance companies have attempted to separate themselves and establish greater market share in a multibillion dollar advertisement war aimed at capturing widespread consumer attention. Although traditional companies like Allstate and State Farm still do the majority of their business offline, the gap is