The Compete Weekly Pulse
So, in recent news, Facebook released a commercial. What do y’all think? You’ll hear a lot of people talk about mobile these days—about its capabilities, about the benefits and revenue streams behind game layers, about its potential—but according to an article in Digiday mobile social media marketing hasn’t taken off yet. As evidence, the writer challenges anyone to think of “a great mobile social marketing campaign.” Do any come to
How Grey Goose is Capitalizing on Luxury Using Social
Image from: Grey Goose Hotel Noir / GreyGoose.com People love to advertise their experiences. Social media is more or less about the marketing of the self, and so the move of Grey Goose to host its interactive Hotel Noir campaign on social upstarts Pinterest and Instagram makes complete sense. Luxury is embedded in this brand’s story, and they know it. Just watch the film paired with the campaign; it’s that
The Compete Weekly Pulse
There is so much social content out there. Some people say it’s too much, and some people think it’s just the beginning. Writing from the later standpoint, Digiday explained a recent Pew study stating curation is on the rise, and so is the creation of original content to curate. The Curation Class, as Digiday calls them, are within the 18-29 age range and inhabit the worlds of Pinterest, Tumblr and
With a Billion Dollars, Why Can’t Instagram Make a Better Site?
Image from: Rich Kids of Instagram / New Media Rockstars Back in April we wrote about how Facebook’s “mini” purchase of photo-sharing app Instagram might not end well for the San Francisco start-up. Based on Facebook’s purchase history, most start-ups didn’t last much longer after the big buy out. And while the Rich Kids of Instagram aren’t protesting, we figured it was high time to see how Instagram was performing
Can Tiffany & Co. Cash In on the Instagram Craze?
Image from: Tiffany & Co. Diamonds are a girl’s best friend, right? Wrong. This past January we learned that Tiffany and Co.’s stock declined 10%, marking the steepest drop in more than 3 years, citing a “weakness” in spending from U.S. customers. And it’s not surprising; since the recession luxury brands have taken a hit as consumers spend more frugally. So, how can Tiffany’s pick up the slack? Earlier this
May 2012 Fast Movers
Image from: Flowers Image / Shutterstock Below are 10 websites with a large month-over-month increase in Unique Visitors for May 2012. Mother’s Day appears to have made a big impact, as the top 3 sites are for flowers.
The Future of Social is Mobile
Today’s mobile devices effectively combine elements of computers, entertainment centers and communications networks in a way that both extends and transforms the social networking experience. The Dutch airline KLM recently came up with an interesting idea. When customers book tickets through its website, they can check out the Facebook and LinkedIn profiles of their fellow passengers – with permission, of course – and decide who they want to sit next
The Weekly Pulse
Instagram has been all over the news lately. Last week, we were excited to hear that the photo sharing app was finally available on Android, and this week Mashable reported that Facebook bought Instagram for a cool one billion dollars. The app then experienced recording setting growth, according to TechCrunch. Since the launch of the Android app, Instagram recieved over 1,000,000 new users…per day! Do users need to create an account
Will Zuckerberg Cause an InstaFail?
Image from: White Gadget If you’ve been anywhere on the web in last 24 hours you are aware that photo sharing app Instagr.am has not only expanded their app to Droid systems, but has been acquired by Facebook. And while this billion dollar deal is looking pretty good for the 13 person company, others on the web seem skeptical. I decided to see how other companies that Facebook acquired have
Instagram vs. Picplz – The Tale of Two Photo Apps
Image from: Camera Image / Shutterstock As everyone on the planet is now aware, Instagram, the mobile photo-app of choice among hipsters, is going to be acquired by Facebook for a magical $1 billion. The world of consumer apps is tough – how many other photo apps are out there that had close to the same functionality but yet didn’t take off like Instagram did? In the case of Instagram,
The Weekly Pulse
Today marks one week since all brands on Facebook were switched to Timeline. How did your transition go? Here at Compete, we were excited to debut our fun new cover photo on our Facebook page. What effect has Timeline had on your brand? According to TechCrunch Timeline has given a boost to video apps on Facebook. Not all reports on Timeline as positive, though. In fact, the guys over at Search Engine