Comparing Conversion Rates of Crowdfunding Pioneers
When Warner Bros decided not to fund Rob Thomas’s feature film for the now cancelled TV series Veronica Mars, he looked to Kickstarter – and the Kickstarter community responded. Reaching $2 million dollars in less than ten hours, Veronica Mars broke multiple records, gathered the attention of the industry, and had people seriously recondsidering the legitimacy of crowdfunding. Today, the top five projects combined have received over $32 million dollars in funding.
The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: Google to encrypt all searches, brands are finally leveraging crowdfunding sites, how SEO and social media can synergize, and when you should kill an innovative idea.
Does Crowdfunding Drive Traffic?
Image from: Markus Gann / Shutterstock Crowdfunding is quickly becoming a new trend especially in the online space. With websites like Kickstarter.com, Quirky.com and Indiegogo.com creative projects are being supported and funded by people on the web. With even more ways to fund creative projects I looked at Compete.com to see which website sees highest traffic. Looking at Compete.com we can see that Kickstarter.com has over 700,000 Unique Visitors and