IHG

Does Room Key have the ‘Key’ to Success?

Image from: Hotel Image / Shutterstock Roomkey.com is a new hotel search engine founded jointly by Choice, Hilton, Hyatt, IHG, Marriott, and Wyndham; it launched mid-January.  Room Key claims its wants to make hotel searches simple, fast and fun…but it’s also a way for participating hoteliers to minimize distribution costs and preserve booking revenue by keeping shoppers engaged with their brands.  It’s gained the attention of travelers and industry professionals