ice cream

Gender Marketing: Pinkberry is for Girls, Ben & Jerry’s is for Boys

I don’t think I’m alone in stereotyping the entire American female population as a group of ice cream addicts. For years, the go-to post-break up image has been a woman sitting on her couch with a bowl of ice cream watching a romance movie. I would imagine that ice cream companies have a fairly easy time tapping into the female market. But the question is: Are they consciously working to

Ben and Jerry’s Declares Free Cone Day

I apologize to all the lactose intolerant people reading this post, but ice cream is one of the most delicious foods in the world.  It comes in hundreds of different flavors; it can be filled with any fruit, candy, baked good, or chocolate creation; and you can top it with anything under the sun.  The only thing better than ice cream is free ice cream.  Once a year, as a