Hyundai Sonata Launch – Get in the Ring and Start Punching Already
Millward Brown Digital compared monthly demand and retail conversion for Sonata and four of its competitors (Accord, Altima, Camry and Fusion).
Sonata Most Shopped Model in May
As the US economy slowly emerges from recession, one encouraging sign of recovery is in-market shopper demand* for new cars and trucks. Thus far in 2010 the number of new vehicle shoppers has increased to levels not seen for at least two years. In May 2010, new vehicle demand totaled 2.8 million shoppers, its highest level since February 2008. Given overall market trends, most brands have seen more shoppers. However,