Different Is Better: Blackberry Must Emphasize the Z10’s Competitive Strengths
Blackberry created a top-notch phone and new OS for its crucial comeback, but sold themselves short when marketing the device. The company formerly known as RIM spent a whopping $4 million dollars on its Super Bowl commercial. The ad did not significantly increase traffic to Blackberry’s site, unlike other brands like Jeep or Axe. Compete’s Super Bowl Analysis showed Blackberry.com’s Daily Reach only spiked on January 30th when…
For Smartphone manufacturers “less” is increasingly becoming “more”
Image from: ronstik / Shutterstock With well over a hundred new phones coming out every year it’s no wonder that the smartphone market feels like it’s getting pretty crowded. However, in this world of over-abundance some phone manufacturers appear to be taking another route to success: focusing on ‘hero’ devices that are likely to capture the hearts and minds of a wide range of consumers. Offering a comparatively small range
HTC = High Traffic Counts?
The announcement this week that Android is now the leading smartphone OS in the US, surpassing both RIM and Apple, is a potential watershed moment in the wireless device market. When the first Android phone — the G1 — launched in 2008, the thought that Android would surpass RIM for smartphone supremacy seemed outlandish. There are a number of reasons for Android’s rapid ascent in 2010, but one of the
You Say You Want a 4G EVOlution. Well, you know"¦.
Recently, Sprint announced its latest device, the HTC EVO, crammed with impressive features such as two built in cameras, HD video capabilities, a 4.3 inch touch screen display, and even a little extendable leg to prop the HTC EVO up for easy video viewing. However, the most trend-setting feature of them all may be its 4G network technology. 4G, or 4th generation, marks the next big step in mobile phone