household essentials

Which Household Care Brands Clean Up With Consumers?

Image from: Cleaning / Shutterstock Last week, I looked at consumer attitudes for health and beauty products.  This week, with the help of the Summer 2012 Online Shopper Intelligence survey, I tackle household care products.  Consumers spend billions of dollars on household items every year, so understanding consumer opinion is important for marketers.  Here are my findings. Brand awareness for household brands is highest among older consumers Brand awareness for

Online Soap Purchasing Deserves a 2nd Look

If you’re like most people, the thought of ever purchasing everyday household essentials (such as soap, razors and diapers) online probably seems a bit silly and misguided.  How can it possibly make economic sense to pay to ship these heavy, bulky products without blowing your budget?