Trivago—Early Days of the Big USA Push
The recovering travel industry in the USA means more revenue potential and more players interested in tapping into that. One of those is Trivago, based in Germany and started in 2005, and newly penetrating the US. Trivago calls itself a “hotel comparison site” (i.e., meta-search engine) meaning consumers do not book on Trivago but are shown prices from across the web, which in theory allows them a complete view of pricing options before booking.
Sunday Series: Popular Hotel Chains Among June’s Fast Movers
This Sunday we take a another look at the tourism industry, or more specifically, popular hotel chains – a category that was among one of the fastest moving in June. The category as a whole saw an increase of 8.9% in unique visitors (UVs), something that shouldn’t come as much of a surprise considering the increase in vacations during the summer months.
The Curious Identity of RoomKey.com
Image from: Hotel / Shutterstock Consumers shopping for a hotel online have many options to find the property they want at the prices they demand. RoomKey.com, a website originally founded by six of the largest hotel chains, launched earlier this year to help the founding brands capture bookings that might otherwise happen on an OTA To gauge its success to date, Compete evaluated traffic volumes and sources using our patented
Booking.com’s Search Strategy Deserves 5 Stars
Image from: Hotel Image / Shutterstock Very few sites can boast the enviable curves, and pitch-deck-esque trend lines of Booking.com’s traffic. With more than quintuple the amount of traffic from June 2 years ago, Booking seems to have the online traffic acquisition game pinned down. This should come as no surprise considering Booking.com falls under the Priceline.com umbrella, another perennial powerhouse in the Online Travel Agency category. As long as
Weather or Not
Although spring is upon us, many still remember this past winter, which for many parts of the country was among the worst on record. And anyone traveling during those storms is all too familiar with the blizzard of delays, cancellations, and related lost business. Winter: Web Wins Compete leveraged its ability to survey the digital general population by asking consumers about how they see last winter’s weather impacting future travel
The Weekly Compete Pulse
This edition of the Weekly Compete Pulse is heavy on social media. We’ve seen a lot of studies recently about how despite the fact that the dollar value of social campaigns hasn’t been established yet, marketers will be spending more than ever on their social efforts. Check out these links to some of this week’s news articles that we read and found interesting for online marketers. Most of us have
The Flashy Side of Online Travel Deals
Compete recently authored two blogs on the Future of Daily Deal Sites in general. The Travel industry has its share, too, including LivingSocial’s Escapes product. Some, such as jetsetter.com and tablethotels.com, are travel only while others (ruelala.com and livingsocial.com) are more retail-oriented but have added travel. Many of these sites are affiliated with much larger and more familiar brands such as TripAdvisor (Sniqueaway), Travel + Leisure (Vacationist), and the Gilt