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How to Create Competitive Advantage and Develop a Winning Product Marketing Strategy

As a b2b marketer, I am always excited when my product team releases new offerings and product enhancements. Every release introduces new features and benefits that separate us from the competition and provides more ammo when we go to market. Of course, without competitive analysis and research how would you know how to prioritize features or how to develop your marketing strategy? No matter which way you slice it, competitive

The Weekly Compete Pulse

This week, President Obama’s State of the Union address utilized social media capabilities more than ever before, stretching across Twitter, Facebook, YouTube and other popular channels. The State of the Union wasn’t the only intriguing bit of news this week. Check out some of this week’s news articles that we read and found interesting for online marketers. Integrating your content with social media isn’t always at the top of the