Home Depot

March’s Top 50: Spring Black Friday, News Sites, and more

March’s Top 50 sites are an interesting array of companies from the web. Fast movers included Home Depot, news sites, and quite a few Microsoft websites as well. Want to know more? Keep reading!

Traffic Report: March Top 50 Sites

The top 9 sites remained unchanged from February to March. Among those, Bing and Amazon experienced the largest growth with traffic up 12% and 19% respectively. There was a general rise in traffic to many sites, across all categories, due in part to the return to a full 31-day month.

Battle of the DIY-ers: Home Depot vs. Lowes

Image from: Photosync / Shutterstock This past weekend my roommate and I embarked on a small “Do-It-Yourself” project. In need of supplies, we headed out on a shopping trip, but we argued over which home improvement store to visit; she wanted to go to Home Depot and I wanted Lowes. So then I wondered – which home improvement store is more popular with consumers? To find out, I checked the

Compete November Category Data Show Strong Seasonality Trends to Marketers

Compete’s November data shows strong seasonal trends in several categories including the Skiing/Snowboarding Enthusiasts category (up 24.29 percent overall for the month) and Golf Enthusiasts (down 19.10 percent overall) and Home Improvement Enthusiasts (down 12.61 percent overall). Marketers can use trend data such as this to more effectively target digital marketing and advertising investments over time. A deeper look within each of the Compete categories reveals interesting micro trends that

Sears: Leading Retailer, Brand or Both?

A recent article about Sears in the WSJ ("Sears Scrambles Online for a Lifeline") got me thinking about all their recent initiatives in the online channel like opening of Sears.com to other merchants and building community with Mysears.com and Facebook. But perhaps it’s also time to better leverage the brand as many analysts have suggested. The name Sears still invokes a lot of historical branding good-will with consumers. I know