Sunday Series: Home Depot Takes In Traffic, Gives Back Cash
In June we told you how Home Depot had experienced strong month-over-month growth during May. In September, a specific component of Home Depot saw a strong increase in traffic: their rebate site.
May’s Top 50: Home Improvement and iPhone 6 Rumors
May 2014 was a rather quiet month for our top 50 websites. Most sites saw steady increases in their unique visitor count — but a few did have remarkable results! See what our data tells us in the following post.
March’s Top 50: Spring Black Friday, News Sites, and more
March’s Top 50 sites are an interesting array of companies from the web. Fast movers included Home Depot, news sites, and quite a few Microsoft websites as well. Want to know more? Keep reading!
Traffic Report: March Top 50 Sites
The top 9 sites remained unchanged from February to March. Among those, Bing and Amazon experienced the largest growth with traffic up 12% and 19% respectively. There was a general rise in traffic to many sites, across all categories, due in part to the return to a full 31-day month.
Battle of the DIY-ers: Home Depot vs. Lowes
Image from: Photosync / Shutterstock This past weekend my roommate and I embarked on a small “Do-It-Yourself” project. In need of supplies, we headed out on a shopping trip, but we argued over which home improvement store to visit; she wanted to go to Home Depot and I wanted Lowes. So then I wondered – which home improvement store is more popular with consumers? To find out, I checked the
Compete November Category Data Show Strong Seasonality Trends to Marketers
Compete’s November data shows strong seasonal trends in several categories including the Skiing/Snowboarding Enthusiasts category (up 24.29 percent overall for the month) and Golf Enthusiasts (down 19.10 percent overall) and Home Improvement Enthusiasts (down 12.61 percent overall). Marketers can use trend data such as this to more effectively target digital marketing and advertising investments over time. A deeper look within each of the Compete categories reveals interesting micro trends that
Sears: Leading Retailer, Brand or Both?
A recent article about Sears in the WSJ ("Sears Scrambles Online for a Lifeline") got me thinking about all their recent initiatives in the online channel like opening of Sears.com to other merchants and building community with Mysears.com and Facebook. But perhaps it’s also time to better leverage the brand as many analysts have suggested. The name Sears still invokes a lot of historical branding good-will with consumers. I know