Sunday Series: The Rise and Fall of Ecards
A fun result of an upcoming holiday season was an increase in traffic to Ecard sites in November. This category increased 20% last month and made its way into our monthly top movers.
Sunday Series: JibJab.com, JacquieLawson.com, 123Greetings.com, and more
Looking back on December 2013, the Ecards category saw massive growth as Americans wished their friends and families happy holidays. With a 55.22% month-over-month (MoM) growth in unique visitors and a 75.19% MoM increase in total time spent on websites in the category, it was no doubt a very successful month for ecards sites; however, looking at longer-term trends, the category as a whole suffered a 31.81% year-over-year (YoY) drop in unique visitors.
20+ Black Friday & Cyber Monday Facts That You Need to Know
Shoppers are keen on researching for the best deals and rely on different sources to gather information. The majority of shoppers are visiting Black Friday and Cyber Monday deal sites such as Blackfriday.com and Cybermonday.com. They’re also browsing online store circulars, visiting retailer websites, checking out social media pages and talking to friends and family about promotions.
Adjusting Your Search Strategy to Increase Holiday Sales
As the holiday season begins, many brands are preparing for the launch of their holiday marketing blitzes—that is, if they haven’t already. To help you understand the holiday shopper, we have completed a study in concert with Google which takes a look at the differences between consumers who do and don’t use search in their path-to-purchase.
Sunday Series: Theme Parks Show People Are Ready For The Holidays
Image from: Roller Coaster / Shutterstock Last week Compete’s Boston headquarters took a break from pouring over data and teasing apart strategy to clock in at a good ol’ fashion amusement park. Even though it was cloudy the park was was packed! People are savoring their last days of summer before Fall descends to absorb the nice weather and listless lifestyle. Taking a look at July’s top movers in the
Black Friday, not just for Brick and Mortars Anymore
Image from: altafulla / Shutterstock Turkey has been eaten, football has been watched, and door buster deals have been purchased! The week of Black Friday was very busy for Santa and laypeople alike. Consumers spent a total of $11.4 billion dollar on Black Friday, up 6.6 percent from last year. This flurry of spending helped many consumers work their way through their holiday shopping lists. As of November 28, a
The Weekly Compete Pulse
If you aren’t up to your elbows in holiday gifts, then you certainly were not old enough to own a credit card by Black Friday and Cyber Monday. For those of us who were, we lucked out on some pretty great deals for our friends and families. According to our retail team, mass merchants, department stores, and electronic retailers experienced a better Black Friday than last year, whereas Apparel and
Black Friday: How to Shop Less Belligerently
Image from: Poznyakov/Shutterstock For many, Black Friday has blossomed into a beloved tradition of engaging in fisticuffs with a stranger over the last pink Leapfrog tablet and is a day where the sight of a police officer in riot gear outside of the mall conjures up a warm fuzzy feeling. Apparently this tradition isn’t for everyone, as implied by the estimated 24% Y/Y growth in online shopping on Black Friday
The Weekly Compete Pulse
I don’t know about you, but I am still full from Thanksgiving dinner. One thing I find that’s always best to fill up on after a meal is digital dessert. If you’ve got some time this weekend, check out these great articles we found interesting for online marketers. Did you know that Facebook is now bigger than the ENTIRE Internet was in 2004? Now, more than ever, it’s important to
Sites Thankful for Thanksgiving
No holiday beats Thanksgiving in my book—you just can’t top family, food and football. Of course, having the resources of compete.com at my disposal, why not take a minute to check out which sites get the spike from turkey day traffic? After looking up the keyword “thanksgiving” on compete.com, which sites are most thankful for the holiday? Cooking sites, apparently. While retail sites all see that boost from the upcoming
Mass Merchant and Department Stores Experience Spike in Traffic Last Week
Image from: Gorilla / Shutterstock Consumers appear to be buying into the holiday creep that has dominated the headlines over the last couple of weeks. Holiday creep is the term being used to describe the efforts by retailers to extend the holiday shopping season and offer holiday related deals before the traditional Black Friday kickoff. Year over year total visits increased last week increased in 7 of the 15 retailer