holiday

Maker’s Mark Holiday Sweater Heats Up December Traffic

Image from: Maker’s Mark As marketers we’re interested in how to create memorable interactions with our customers. One of my marketing friends explained to me once that the reason she enjoyed being a marketer is that she liked to find new ways to make people fall in love with a brand. While loyalty programs aren’t a new idea, having a creative approach can create a lasting impression. While this particular

What are Musicians Searching for After the Holiday Rush?

Image from: Semisatch / Shutterstock Let’s face it, if you are a musician finding great gear is an uphill battle.  There is almost an art to finding music instruments and accessories that have just the right affordability and quality to meet each buyer’s personal needs.  This constant search for the better and more exciting instrumentation is part of every musician’s life.  So, naturally there are a lot of users out

3 Key Trends: 2011 Holiday Shopping Recap

Image from: Tatiana Popova / Shutterstock A few weeks ago, we wrote about our Webinar that highlighted shopping trends during the 2011 Holiday Season. Recently, our retail and consumer products senior associate, Debra Arbesman talked to the people at Monetate about some of the trends in the 2011 Holiday Season. This past year, online shopping on promotional days like Black Friday and Cyber Monday increased 20% year-over-year. Debra identifies three key

Online Retail Traffic Up 26% Last Week

Image from: Yellowj / Shutterstock Online retailers continued to draw in shoppers at a brisk pace last week.  Total visits to the Internet Retailer Top 200 sites grew 26% to 802M visits when compared to the same week last year. Last week’s growth in online retailer traffic appears to be spread out across all retail segments.  Mass Merchants and department stores continued to clean up online. Apparel and electronics retailers

‘Tis the Season for Mobile Shopping

Name the movie: Jake: How often does the train go by? Elwood: So often that you won’t even notice it. Those famous lines, of course, are from the classic Blues Brothers movie with Dan Aykroyd and John Belushi.  It appears as though we may be reaching the point where mobile shopping is something we do so often that we don’t even notice it. One of the more amazing things about

What Your Beauty Shopper Craves Under the Tree

Image from: Nixx Photography / Shutterstock It’s that time of year where the ladies of the house are not only looking for something shiny but something to help add some shine to themselves!  Year after year we try to think of the best gifts to give the beauty lover in our life – and sometimes we just end up getting a gift certificate (which will prove out to not be

Apparel and Toy Retailer Traffic Down During Black Friday Week

Image from: Maksim Shmeljov / Shutterstock The holiday retail buzz has been extremely positive over the last week after an extremely successful Black Friday and Cyber Monday.  As reported yesterday by Compete, share of traffic to retailers such as Macys and Amazon was up YOY on Black Friday. Traffic to mass merchants, department stores and even electronics retailers were all up last week when compared to the same week in

Online Flower Traffic Blooms for Mothers Day

Online flower marketers experienced another great Mother’s Day season.   Traffic to these sites grew by a healthy 7% from May 2010 to May 2011.  The online flower business is a great example of how small, mom and pop businesses might have been given new life thanks to the web.  A flower shop in a drab storefront can be re-energized thanks to sites such as Teleflora. As you can see, the