The Weekly Compete Pulse
With Halloween over, the holiday shopping season has officially kicked into high gear! Our Retail team is prepared to update you every step of the way. Just yesterday, we released our first report: Compete Holiday Insights 2011. Whether you’re making your holiday shopping list, planning a Thanksgiving dinner, or just relaxing with family today, find some time to catch up on articles we found interesting for online marketers this week.
Compete Holiday Insights™ 2011
With Halloween behind us, retailers are now full swing into the Holiday shopping season. And consumers aren’t too far behind. By the end of October, a little more than half of consumers surveyed said that they have begun their Holiday shopping. In fact, 1 out of 10 consumers have completed at least half of their expected Holiday shopping. Toys and games, electronics, and gift cards were popular gift items to
Gear Up Online Retailers!
Image from: IKO/Shutterstock The Holidays Are Here! Let the insanity begin. The end of year craze is coming and it is promising the usual explosion in retail activity over the internet. With November almost here, it is certainly time for these companies to finish their preparations and to set their holiday campaigns in motion. One has to wonder how retailers like Target, Best Buy and Wal-mart are getting ready for
Let the 2011 Holiday Shopping Begin!
Image from: Alena Root/Shutterstock The holiday season is supposed to be a time spent celebrating rather than stressing. It’s no wonder why more people are starting their shopping process early rather than waiting until the last minute. According to the recent Compete Holiday Insights™ survey, over half of the people surveyed have already started shopping for gifts. Close to 30 percent of those people completed over 10 percent of their
Wal-Mart, Amazon, and Gift Cards come up on top
With only a few more shopping days until Christmas, consumers will be hitting the stores and web to find their last minute gift items. According to the latest Compete Holiday Insights™, as on Dec 12, only 17% of consumers had finished their holiday shopping and a shocking 12% had no even begun! The week of Dec 6 did mark a turning point, though—more than half of respondents (62%) had completed
It’s a Merry Christmas for e-Retailers
This holiday season is on track to be very merry for retailers, particularly those who rely on online sales to bolster their bottom line. Shoppers have been hard at work, scouring the web for the perfect gifts. Year-over-year comparison of average daily reach to top online retailers reveals online shopping averaging about 42% higher this year than in 2009. Not only is online shopping up year-over-year, it is outperforming offline
2009 Holiday Shoppers take to The Web
Since the summer, analysts have been predicting record low holiday spending. In response, retailers have been promoting special sales since before Halloween. JC Penny, Target, and Overstock are among several retailers to offer daily deals to entice shoppers each day. Sears and Toys "R" Us released their Black Friday ads in October in order to whet consumers’ appetites early. A quick look at search traffic reveals extremely fierce competition for