holiday 2012 insights

Cyber Monday Drives Online Sales

Image from: Holiday Shopping Online / Shutterstock Last week we explored the Thanksgiving/Black Friday related increase in in-store sales.  This week, we see the impact of Cyber Monday deals on online shopping.  Consumers took advantage of Cyber Monday week deals, spending on average $300 online, while spending only $244 in-stores.  Year-to-year, 2012 was a much better year for retailers.  Consumers spent 50% more this year on Cyber Monday deals than