Hockey Websites Score Hat Trick: Growing Audience, Loyalty, and Engagement
With the Stanley Cup playoffs in full swing, I thought it would be good to channel my excitement into checking out the Hockey category
Sunday Series: NHL Scores Big in October
October 8 kicked off the 2014-2015 season for the National Hockey League causing a drastic increase in traffic to hockey-related sites.
Sunday Series: Hockey Picks Up Early in the Season
If you are a hockey fan, you are used to the ups and downs that the sport can put you through—both by your favorite team and the league itself. This year seems to be the start of a very good for hockey. This is assumed by the uncharacteristic multi-month rise in traffic when traffic numbbers are normally flat. In the past, the category didn’t see a lift until January, when many of the casual fans may begin to watch after their favorite football team didn’t make or lost in the playoffs.
Stanley Cup Playoffs: Searching for a Winner
Image from: NHL.com Now that we are into round 2 of the Stanley Cup Playoffs, I thought it would be interesting to take a look back into the traffic. Last time, I checked out the top performing subdomains to the site, so this time around I wanted to look and see which search terms were driving the most traffic to the NHL site. Even though the Bruins have been sadly
Stanley Cup Playoffs: Which Teams Are in the Lead Online?
Image from: NHL.com The Stanley Cup Playoffs are in full swing and although the Bruins suffered a loss last night, I am still optimistic. I checked out the subdomain traffic for NHL.com to see which teams were driving the most traffic to the site and the results were encouraging. I was proud to see that behind the Penguins, the Bruins were the second team on the subdomain list. It is
Sports Fans Playing the Field During the Off-Season
Image from: David Silverman / Patriots Back in 2007, we wrote a post comparing the traffic to NBA.com, MLB.com, NHL.com and NFL.com. I wanted to see if any of the recent lockouts in the NBA and NFL had any impact on fan’s loyalty. I checked the Unique Visitors to the NBA, MLB, NHL and NFL sites over the past two years and traffic looked very similar to 2007. The National
How do sports fans follow games online?
If you live in New England, odds are good you’ve been following the Stanley Cup Finals, whether by choice, or by having game updates thrust upon you by rabid sports fans on social networks. For those of us Boston hockey fans, this year’s season is a big deal; it’s the first time the Bruins have been in the Stanley Cup finals since 1990. Personally, I welcome the stream of game