‘Mesh’ Your Messaging: How H&M Can Get Digital Right

There are a number of ways that a company can work towards getting their holistic digital strategy right. Impactful emails, a well-designed website, guerrilla hashtag campaigns, affiliate marketing, et cetera. But mixing together a blend of actions isn’t always enough – and there’s always room for improvement.

Fast Fashion Resonates with Young Shoppers

In the digital age, many consumers have become accustomed to getting what they want as soon as they click a mouse. The ever growing reliance on instant gratification could soon have profound impacts on the teen retailer space.

Fashion Star brings increased traffic to Saks, H&M

Image from: NBC With nine seasons of Project Runway behind us, America is clearly ready for a new kind of fashion reality show.  Enter Fashion Star.  Hosted by Elle Macpherson, Fashion Star give 14 designers the chance to win a multimillion dollar prize to help launch their collection.  The twist is that designers pitch their designs to buyers from Macys, Saks Fifth Avenue and H&M each week.  If the buyers