Hertz to Buy Dollar Thrifty
Image from: Car Rental / Shutterstock After two years of negotiating, Hertz is finally making it official: In a merger that will give it a combined share of about 25% of U.S. car rental market sales, Hertz Global Holdings has agreed to buy Dollar Thrifty Automotive Group for $2.3 billion. Hertz expects at least $160 million of annual cost synergies from the transaction. Today, Enterprise Holdings is the market leader
Battle for the Hourlies: Hertz Seeking ZipCar Customers
In late 2008, Hertz entered the hourly car rental market with a service called Connect by Hertz. Recently Hertz re-branded the service as “Hertz on Demand,” eliminated membership fees, cut hourly rates, and expanded the types of vehicles available through the service. All of these changes are aimed squarely at zipcar. For example, zipcar charges a $60 annual fee to take advantage of their service. Why rebrand and cut fees?