healthcare

February Data is Now Live – Winter Olympics, Valentine’s Day, and more…

The weather’s finally warming up in Boston and February data is live and available in Compete PRO! Not only that, but we kicked off a contest for all Compete PRO users last week where you can share your success stories with us and win some awesome prizes. We can’t wait to see how Compete PRO has helped you!

WANTED for the New Healthcare Exchanges: Young People

The nascent effort now underway to enroll millions of Americans in health insurance plans via recently opened exchanges has been well received among a particular segment of the population: uninsured Americans over the age of 45. Although they represent 43% of all adults online, collectively they accounted for approximately 56% of all visitors to both the federal (healthcare.gov) and various state-run exchanges in November were over 45.

October Data is Now Live – TheVerge.com, JetBlue.com, Halloween and More…

October data is live and available now for Compete PRO customers! Before I share the insights from our October data, I’d like to tell you about the new Site Finder capability in the Advanced edition of Compete PRO. Many of our customers have asked for the ability to generate lists of websites that satisfy certain criteria.

Sunday Series: Healthcare.gov Traffic Gives Large Boost to Insurance Category

If you were following current events during the month of October then you are probably aware of one of the top stories – the government shutdown and the launch of healthcare.gov, the acting portal of the Affordable Care Act. Knowing this, it’s not surprising that the “Insurance & Physicians” category made our list of fast moving categories.

Healthcare.gov Applications Increased 31% during ACA’s 2nd Week

Following a surge in web traffic during Week One, likely boosted by curious visitors not intending to enroll at that time, Week Two saw visits to Healthcare.gov decline by 56% (down to 4.13 million unique visitors) as curiosity faded. Week Two also saw evidence of improved site performance, as more visitors moved successfully through the application process.

A Bleak First Week: 99.6% of Healthcare.gov Visitors Did NOT Enroll in Obamacare

Since October 1st, Americans living in the 50 states and Washington, D.C. can purchase healthcare through exchanges as part of the Affordable Care Act (also known as Obamacare.) Little information has been made available by the administration on the level of interest these exchanges have received or more importantly the number of consumers who actually enrolled, although the rollout has been plagued with widespread reports of system outages and bugs.

A Compete Analysis of Obamacare

Healthcare has been all over the news as of late. Between the shutdown of our government and the constant news reports, I’d say it’s pretty close to impossible to not hear about the stalemate on the Affordable Care Act, also known as Obamacare. Despite your thoughts on healthcare reform, it is also hard to deny the impact that the news has had on Internet behavior.

Sunday Series: Health Category Succumbs to Flu Season

Image from: Flu Season / Shutterstock Fall is known for so many things–pumpkin flavored everything, crisped leaves, Halloween costumes, sweaters–but it’s also known for something else: the flu. The dreaded flu. And with that, flu shots. I wanted to see if the impending sense of ill-health–and with it the rampant hypochondria–would be reflected in the top growers of September, and it was. Flu.gov secures the third highest increase in volume for the month, a

Healthcare, Information, and the Internet

It seems as if the past two years have been very good to online healthcare information networks. The industry has enjoyed over 10% stable growth in 2012. WebMD.com tells a bit of a different story as the leader of this industry, holding over 15% market share of all unique traffic going through the Online Health Support and Information Network category of Compete.com. Nearly all of this traffic is referred, with