Sunday Series: Healthcare.gov Traffic Gives Large Boost to Insurance Category
If you were following current events during the month of October then you are probably aware of one of the top stories – the government shutdown and the launch of healthcare.gov, the acting portal of the Affordable Care Act. Knowing this, it’s not surprising that the “Insurance & Physicians” category made our list of fast moving categories.
Sunday Series: Fastest Growing Health, Fitness and Beauty Sites
Image from: health / Shutterstock This week we compiled a list of the top ten fastest growing health, fitness and beauty websites during the month of December. With a new year approaching, new year’s resolutions were on a lot of people’s minds. The category as a whole had 45,388,292 Unique Visitors last month, up over 15% from the previous December. The publication, Health Magazine, may be in the tenth spot, but
Sunday Series: Fitness/Beauty/Health Trends of Fall
Image from: Yoga / Shutterstock Obviously in the spirit of gluttony, I decided that this Sunday Series would focus on the up-and-coming in the health/beauty/fitness domains online. Where are people looking for the latest tips and trips to coral their body into a more flattering shape? What products are gaining traction in time for the holidays? What will, and what won’t, stave off the insulation of winter? Well, Oprah, you did it
Sunday Series: Top Growing Sites in Health/Fitness/Beauty
Image from: Fitness Class / BodyHealthFitness.com If you go to the gym year-round (like me), then the start of the Fall season is a bit dreadful because with it comes an onslaught of fitness neophytes, back from their summer vacations and convinced that this is the year they’re going to get themselves together and look simply incredible. Usually the craze–which is eerily similar to the gym after new years–lightens up
Which Household Care Brands Clean Up With Consumers?
Image from: Cleaning / Shutterstock Last week, I looked at consumer attitudes for health and beauty products. This week, with the help of the Summer 2012 Online Shopper Intelligence survey, I tackle household care products. Consumers spend billions of dollars on household items every year, so understanding consumer opinion is important for marketers. Here are my findings. Brand awareness for household brands is highest among older consumers Brand awareness for
Beauty is Within the Eye of Your Consumer: What consumers think about your health and beauty brand
Image from: Beautiful Beholder / Shutterstock Beauty and Health manufacturers spend millions of dollars on marketing, attempting to create brand awareness, brand buyers, and ultimately, brand loyalists. In the Summer 2012 Online Shopper Intelligence survey, we set out to gauge consumer attitudes for health and beauty brands. Here is what we found. Brand awareness for all brands is higher among females Brand awareness among the leading health & beauty brands
Thank You ZocDoc: Insights Gained from a Sore Throat
Image from: First Aid Image / Shutterstock Nothing pleasant ever results from getting sick (except, or course, if you’re not really sick on one of those ‘sick days’) but recently my sore throat brought me to an unexpected cure: ZocDoc.com. It’s been named the OpenTable for the medical community, where with a few keystrokes users can access doctors, dentists, and appointments in their cities based on insurance type and reviews
Weight Watchers Stays Top of Mind for the Health Conscious
Image from: Weight Loss Image / Shutterstock Summer is 8 days away, and that New Year’s Resolution to shed some pounds and get ready for summer ahead of time is firmly in the rearview for most of us (and probably completely forgotten by still more!). A quick check of my own mid-section tells me I probably could have done a better job monitoring my fitness this winter, and while my
Top Diet and Fitness Sites that Worked OUT in January!
Image from: Dash / Shutterstock On January 1st each year, the ball drops in Time Square and most of us are full of two things: champagne and resolve. On January 2nd we come up with a list of things we want to change about ourselves in the new year; common resolution themes typically revolve around health, money, and time with family. Given that money and family behaviors are a little
Search for a Cure: The Medical Problems that Worry Americans Most
Image from: Sven Hoppe/Shutterstock Some might call me a hypochondriac. Check my medical history, and you’ll see that I have never had a life-threatening medical problem. Check my Google history, and you’ll see that I’ve thought I’ve been sick, at some point in my life or another, with about half a dozen of them. I would guess that I’ve Googled “which side of the stomach is the appendix on” for
Help Conquer Famine and Drought In East Africa With 3 Clicks
In midst of extreme instability, lack of governance, and increasingly limited precious resources, East African Somalia has found itself in the heart of a severe food crisis that has left 29,000 children under the age of five dead and 3.7 million people in need of humanitarian assistance. Furthermore, an estimated 12.4 million people are in need of humanitarian relief throughout the Horn of Africa due to extreme drought. This is not