Harvard Business Review

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Google to encrypt all searches, brands are finally leveraging crowdfunding sites, how SEO and social media can synergize, and when you should kill an innovative idea.

The Weekly Compete Pulse

Marketing is about standing out. Sometimes. Mostly it’s about translating a message across a medium in a promotional fashion, but what happens when marketing gets in its own way? This is often the case in brand extensions, where quixotic gimmicks like Cheetos Lipgloss are created to draw attention back to a brand but actually cause a consumer to simply shudder. AdAge’s John Parham recently put out a guide to extending