Got the Munchies?
Domino’s Pizza ran a national promotion with Groupon on 4/20 that offered a large pizza with up to 10 toppings for $8 – much to the delight of one particular behavioral segment. This deal didn’t generate the same magnitude of buzz as other national group deals. In fact, when you look at the daily percentage of online U.S. consumers who visited Groupon.com and Livingsocial.com (i.e. daily reach), you see that
Will LivingSocial Really Overtake Groupon in 2012?
Social daily deal site LivingSocial recently announced that it will overtake Groupon in January 2012, highlighting that they now control $4 out of every $10 of deals sold on either platform. While I enjoy using both services, my first reaction was to question LivingSocial’s prediction, simply due to the phenomenal success Groupon has seen over this past year. While LivingSocial’s subscriber base may have increased from 10 million to 24
The Flashy Side of Online Travel Deals
Compete recently authored two blogs on the Future of Daily Deal Sites in general. The Travel industry has its share, too, including LivingSocial’s Escapes product. Some, such as jetsetter.com and tablethotels.com, are travel only while others (ruelala.com and livingsocial.com) are more retail-oriented but have added travel. Many of these sites are affiliated with much larger and more familiar brands such as TripAdvisor (Sniqueaway), Travel + Leisure (Vacationist), and the Gilt
Compete Ranking of Top 50 Web Sites for January 2011 Shows Big Chill for Online Retailers
User Visits to Top Retailer Sites Quickly Return to Pre-Holiday Levels; Bing.com Traffic Reached Its All-Time High, Has Doubled Since January 2010 BOSTON, MA–(Marketwire – March 1, 2011) – Compete, a Kantar Media company, today released its ranking of the top 50 web sites for January 2011. Compete’s data clearly shows that traffic to top online retail sites decreased significantly in January, including Walmart.com (-32.64 percent), Target.com (-32.15 percent), Bestbuy.com
Maximizing Online Channel Effectiveness Using Competitive Intelligence
The astronomical growth of group buying websites such as Groupon and Livingsocial has been a major trend for 2010 – but what does the group buying market look like beyond the hype? Take a look at this webinar presented by me and Damian Roskill that explores competitive intelligence and benchmarking as a way to understand what your competitors are doing online. We use Compete’s Online Channel Effectiveness (OCE) product to
Webinar: 4 Keys to Maximizing Online Channel Effectiveness
The IPO buzz has returned with a vengeance since late last year… Groupon has been associated with some hefty valuations. It was the first of many group shopping sites that have drastically altered how people pick where to go for dinner and get their wine-splattered shirts dry-cleaned. Curious about what some of the key online metrics have to say about a company rumored to be worth $10B (Groupon) and its
Check-in to the Future of Daily Deals, Part Deux
About two weeks ago, I wrote a post on my predictions for how daily deal sites will evolve over 2011 and beyond. At the end of that post, I asked about how location-based services may play a role in defining how daily deal sites continue to evolve. So here we are at the next post where I’ll make my predictions about how LBS will be more integrated with daily deal
Compete Webinar: 4 Keys to Maximizing Online Channel Effectiveness
Group buying sites like Groupon and LivingSocial were a 2010 trend that will undoubtedly continue into 2011 and beyond. Online marketers can learn from sites like these in the way that they track what their competitors are doing and implement new strategies to keep up with and innovate past their competitors. Using these popular group buying sites as a case study, Compete will be hosting an hour-long webinar exploring how
The Future of Daily Deal Sites: Mobile, Niche Markets, LBS-style Check-ins?
We’ve covered Groupon.com and other daily deal sites before on our blog, but we’ve never really offered an opinion about the future of these kinds of sites. Can they keep up with the explosive growth rate they’ve seen over the last year? Can they continue offering deals with small local businesses, or will they focus on offering deals with national companies to emulate the success Groupon saw last year with
If you’re like me, you’re on e-mail overload. You might feel like Old McDonald, except replace farm for promotional email. Here a promo, there a promo, everywhere a promo promo. When I wake up in the morning I’ve got an e-mail from Groupon, BuyWithMe, Living Social, City Deals, and the list goes on and on and on. While popularity for the discount, coupon, and social shopping websites is growing, when
Fastest Growing Domains for July 2010
Do you subscribe to our free Pulse Newsletter? If not, you’re missing out on digital insights from our experts in the Automotive, Financial Services, Online Media And Search, Retail and CPG, Telecom and Media, and Travel. You’ll find research, our most popular blogs, news and events, as well as my personal favorite section: Fast Movers. Fast Movers highlights the domains with the fastest growing unique visitors for the month.