Got the Munchies?
Domino’s Pizza ran a national promotion with Groupon on 4/20 that offered a large pizza with up to 10 toppings for $8 – much to the delight of one particular behavioral segment. This deal didn’t generate the same magnitude of buzz as other national group deals. In fact, when you look at the daily percentage of online U.S. consumers who visited Groupon.com and Livingsocial.com (i.e. daily reach), you see that
Maximizing Online Channel Effectiveness Using Competitive Intelligence
The astronomical growth of group buying websites such as Groupon and Livingsocial has been a major trend for 2010 – but what does the group buying market look like beyond the hype? Take a look at this webinar presented by me and Damian Roskill that explores competitive intelligence and benchmarking as a way to understand what your competitors are doing online. We use Compete’s Online Channel Effectiveness (OCE) product to
Webinar: 4 Keys to Maximizing Online Channel Effectiveness
The IPO buzz has returned with a vengeance since late last year… Groupon has been associated with some hefty valuations. It was the first of many group shopping sites that have drastically altered how people pick where to go for dinner and get their wine-splattered shirts dry-cleaned. Curious about what some of the key online metrics have to say about a company rumored to be worth $10B (Groupon) and its