greek yogurt

Is “Organic” Food Healthier For Sales?

Image from: Clover Organic Farms It seems like whenever I am in the grocery store, I am more inclined to purchase something organic, over a generic brand. Between stamping USDA certified on a piece of cage free chicken, driving a hybrid and making sure beauty products are not tested on animals; “organic” seems to be a type of consumer, not just a healthy food choice. I decided to look on

Using the Online Channel for CPG Product Launch: Yoplait Greek

How do you launch a new product in the $3.7B yogurt industry?  That’s a question that Yoplait, a General Mills brand, recently tackled with the launch of Yoplait Greek.  The Greek yogurt market already has several top competitors including Fage and Chobani.  However, Yoplait Greek managed to attract ninety thousand consumers to its site in the month of March.  That volume is 3x the number of visitors compared to the