Grateful Dead

3 SMart Marketing Tactics for Independent Film Makers

Image from: Kevin Smith / Shutterstock Say what you will about Kevin Smith, director of cult followings like Clerks, Mall Rats, and Chasing Amy but this man turned motion picture marketing on its head this year employing smart marketing techniques that those with loyal niche audiences can learn a lot from. The book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in