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The Weekly Pulse

There has been lots of talk about Pinterest and its competitors this week. For instance, The Fancy announced that they will be diving into the world of mobile commerce with an update to their iOS app that allows users to purchase things directly from the app. Similarly, The Verge writes about why Pinterest rival Wists failed to become the next big social network. Do you know the keys to affiliate

The Weekly Pulse

Did you know that the average Facebook brand post only reaches 16% of its audience? Mashable reported that Facebook has rolled out an updated feature that makes it easy to tell brands the percentage of fans that see their posts among other analytics updates. CMO’s: Are you looking to extend your tenure? According to AdAge, social data may be the key. Their posts suggests that social data, when used well, can add years

April 2012 US Search Market Share Report: Bing up, Google up, Yahoo down

For the first time in months, the usual market share trends changed for Google and for Yahoo!. Google increased its share for the first time since December 2011 to 65.9% of the US core web search market. Yahoo! had been experiencing small increases in share steadily since December 2011, but saw a decline of 0.7ppt’s from March to April. Bing continues to gain monthly share since October 2011, and experienced

Your Report Card Is In; Search Marketing Plays Well With Others

Image from: Student Image / Shutterstock The old model of communication (sender -> receiver) doesn’t really cut it anymore, especially with the ubiquity of social media in our digital world. Your search marketing efforts shouldn’t be any different. Allowing your search ads to be more interactive for consumers is a great way to increase engagement with your paid search campaigns, and at the same time, shows your potential customers that

The Weekly Pulse

Our favorite ballpark, Fenway Park, turned 100 yesterday and Boston Innovation wrote about the ways that the Red Sox used social media to celebrate the birth of the ballpark. This week, the people behind the Red Sox Twitter handle hid 300 ballons filled with tickets around Boston and tweeted out hints about the location of the balloons. What a cool idea! Does your brand have a social personality? AdAge published

The Weekly Pulse

Instagram has been all over the news lately. Last week, we were excited to hear that the photo sharing app was finally available on Android, and this week Mashable reported that Facebook bought Instagram for a cool one billion dollars. The app then experienced recording setting growth, according to TechCrunch. Since the launch of the Android app, Instagram recieved over 1,000,000 new users…per day! Do users need to create an account

March 2012 US Search Market Share Report

The share trends among the top 3 engines continued this month, with slight market share increases for Bing and Yahoo! Bing Powered engines (Bing and Yahoo!) picked up the 0.5ppt’s share the Google Powered engines lost. Google Powered now represents 66.3%% of the market and Bing Powered has over a third of the US web search market at 33.7%. AOL saw a slight decline of .1ppt in share, while Yahoo!

Google Flight Search Taking Off

Image from: Buzzom Google Flight launched in September 2011, providing consumers yet another option for travel shopping.  It is most similar to meta search sites like Kayak, in that you search for flights using the tool, but are redirected elsewhere to book.   However, unlike Kayak, Google only directs searchers to airline supplier sites (think aa.com) for booking rather than offering the option of booking with supplier or OTA. To measure

The Weekly Pulse

Have you ever used Google+ Hangouts? This week, Life Hacker reported that Hangouts will get lots of new features, like diagram tools and SlideShare. Will these features make you more likely to use Google+ hangouts? Looking to pump up your search engine optimization? Check out Search Engine Watch’s post on how to find profitable keywords for your website. They break it down into five steps to increase your SEO. Do you care

The Weekly Pulse

Happy St. Patrick’s Day! Yahoo made big news this week when they filed a lawsuit against Google for infringing on 10 different patents. Search Engine Watched reported that Yahoo claims Facebook’s News Feed and video content ads are based off of Yahoo’s social networking and online advertising patents. According to AdAge, 70% of all Facebook activity revolves around photos, whether it be uploading, commenting or even liking them. Thus, they

February 2012 US Search Market Share Report

Even with leap day, overall search activity declined nearly 7% across all the engines. The overall picture and trends remain the same – Google Powered engines (Google and AOL) decreased slightly in their market share; while the Bing Powered engines (Bing and Yahoo!) picked up the 0.7ppt’s share the Google Powered engines lost. Google Powered now represents 68.8% of the market and Bing Powered has 33.2% of the market. Bing