googl instant

Google Instant’s Impact on SEM

I recently read an excellent post on the impact Google Instant is having on SEM (search engine marketing) from my friends at Response Mine out of Atlanta. They do an excellent job laying out how Google Instant (referred to as “GI” going forward) potentially changes the way that search marketers approach paid search advertising on Google. I tend to disagree with folks opposed to GI, but I’ll get into that