gender marketing

The Male vs. Female Debate Goes Mobile

Image from: James Flint / Shutterstock A year ago, when we segmented Smartphone Owners by gender, the male population dominated the marketplace. But sometime in early 2011, that trend shifted rather dramatically and women started adopting smartphones in greater numbers. Females, who had once made up significantly less than half of the smartphone owner segment, were now accounting for just over half the segment. Smartphone Owners by Male / Female

Gender Marketing: Pinkberry is for Girls, Ben & Jerry’s is for Boys

I don’t think I’m alone in stereotyping the entire American female population as a group of ice cream addicts. For years, the go-to post-break up image has been a woman sitting on her couch with a bowl of ice cream watching a romance movie. I would imagine that ice cream companies have a fairly easy time tapping into the female market. But the question is: Are they consciously working to