games

Blizzard Markets an Inferno: The Launch of Diablo III

Image from: Forbes Blizzard Entertainment is renowned for developing and publishing revolutionary games. Their products are so powerful that many have become household names and each time Blizzard releases a game, the gaming industry is forced to conform to new and increasingly rigorous standards. Battle.net is Blizzard’s unified product portfolio website, where customers can buy any of the three franchise games of Starcraft, World of Warcraft, and Diablo. Battle.net is

“Game of Thrones” King of Online Marketing

Image from: Forbes It seems as though everyone is talking about “Game of Thrones.” In fact, a few weeks ago Forbes reported that the show is on track to become the most pirated show of 2012, stating the show’s April 30th episode was downloaded 2.5 million times in just one day! Obviously, the show has a large impact on traffic to the HBO site. You’ll notice that “game of thrones”

Rockstar Games: Creating Controversy and Commanding Buzz

Since the original Grand Theft Auto was released in 1997, Rockstar Games, a subsidiary of Take-Two Interactive, has been surrounded by controversy. By creating games like those in the Grand Theft Auto series that openly showcase violence and sexuality, Rockstar is no stranger to pushing the envelope in terms of game content. But that same controversy has also driven tremendous success with each new game in the GTA franchise, success

Plants vs. Zombies vs. Farmville

Are you a sucker for Bejelewled? Or maybe you prefer having your plants beat up some zombies? Do you enjoy tending to your farm on Facebook? Or would you rather put your vocabulary to the test in Words With Friends? It’s probably safe to say that in some shape or form you or your friends know of at least one game created by developers PopCap and Zynga. So what’s the

Games People Play – Now From the Smartphone

Are you going to the CTIA show in San Francisco this week? If so, do you want to know more about how consumers are using their smartphones? If you would like to set up a meeting with Compete during the show, please email Danielle Nohe at dnohe@compete.com or find me on LinkedIn Games People Play – Now From the Smartphone King me…Goal…Come on Down! Games come in all shapes and