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U.S. Auto Industry: 2012 in Review

2012 was a year of recovery for the U.S. auto industry. Sales reached a post-recession high 14.4 million units, the best performance in 5 years and up 13% over 2011. At the same time Japanese manufacturers, reeling a year ago with post-tsunami inventory shortages came storming back to post 20%+ sales gains in 2012. Lastly, GM and Chrysler began to shed their bankruptcy status, with Chrysler especially posting solid sales gains…

Seeing Between the Lines of the Search and the Click

Image from: Online Search / Shutterstock Search marketing is an intense and competitive battlefield, and for those of us in the trenches it can feel like being dropped in an unknown location without a map or GPS to guide us. To date, the ability to track actual consumer behavior from a search to a click has been virtually non-existent. Because search engine results pages (SERPs) are different for every consumer

5 Things Every Marketer Should Know About The Consumer Path to Purchase

Image from: Online Purchase / Shutterstock The introduction of new devices, platforms, content and all around new ways to engage consumers has fundamentally changed the way consumers build relationships with and become customers of brands. In order to meaningfully engage with consumers at moments when they are most receptive to brand messaging, understanding the consumer’s path to purchase has become a need to know rather than a nice to know.