Touchdown for Super Bowl Automotive Ads? [2012 Edition]
Image from: ABC News The 2012 Super Bowl has come and gone and as typical the game’s ads seemed to get as much attention as the game itself, fueled by executives touting their companies’ presence and ad snippets “leaked” in advance. Again in 2012, many advertisers were automakers. Compete compared un-aided ad recollection with changes in in-market automotive shopper volume to inform whether these ads were productive in driving near-term
Big 3 Reverse Cross-Shop: Headway!
Image from: ArchMan/Shutterstock For years, the so-called import nameplates gained market share by attracting domestic brand shoppers. Many in the industry feel that with stable Big 3 finances and better products the reverse is now happening: import shoppers are increasing the extent to which they cross-shop Big 3 products. To investigate, Compete analyzed reverse cross-shop rank for Ford, Chevrolet, and Dodge over time. Reverse cross-shop measures the prominence of a
Ridgeline at Risk?
Recently several automotive publications have hinted that Honda may soon discontinue its innovative Ridgeline mid-size pickup. Dodge just discontinued its like-sized Dakota. Honda says it has no official plans to do so and just added some minor tweaks to the 2012 model. Compete prepared a quick look at Ridgeline to inform Honda’s thought processes. The analysis leverages Compete’s proprietary in-market automotive shopper metrics, which are based on unique consumers (i.e.,
Financial Services Firms on Facebook: We Like What We See
Financial services firms have gotten a bad name when it comes to their social media efforts. I did a quick search on “social media and financial services.” While my query generated 61 million results in less than a tenth of a second, the top-ranked perspective articles would have you (mistakenly) believe that financial services (FS) companies are failing at social customer relationship management. I’d like to present an alternative view
Will We See More Consumer Product Releases Through Facebook?
Today, Oscar de la Renta launched a new fragrance, Espirit d’Oscar. Question: what’s more interesting than the fact that they haven’t released a new fragrance in ten years? Answer: the product release was done entirely through Facebook. While they aren’t the first company to release a new fragrance via Facebook–or even the first to announce a retail product on the social network–Oscar de la Renta’s product launch could be falling
Compete February 2011 Category Data Show Big Gains for Automotive Despite Short Month
Automotive: Traditional Behavioral Category Was up 13.5 Percent BOSTON, MA–(Marketwire) – Compete, a Kantar Media company, today released data for February showing that many sites within the Automotive: Traditional behavioral category thrived in February; this is noteworthy because many non-automotive categories and sites declined in February, the shortest month. As a whole, the category climbed 13.5 percent month-over-month (M-O-M) and 27.8 percent year-over-year (Y-O-Y). Chevrolet.com leads the category, with 3,224,185 UVs
Start the Celebration at Ford?
In May of this year, Ford officially launched the 2011 Fiesta small car. Fiesta has been an interesting case study because more than year in advance of its launch Ford engaged target prospects in a digital media effort across social networking sites such as Facebook, Twitter and YouTube in an effort that went viral well in advance of the first vehicle rolling off the assembly line. Fiesta is an important
The Curious Case of Honda
An article in a recent edition of BusinessWeek detailed the woes of Honda. It discussed the automaker’s declining US market share as well as product missteps — most notably Crosstour and Insight — and its inability to cash in on Toyota’s problems while other competitors have been quick to capitalize. Here at Compete we decided to take a deeper dive into just what’s troubling Honda to uncover the root causes