Ford Fusion

Hyundai Sonata Launch – Get in the Ring and Start Punching Already

Millward Brown Digital compared monthly demand and retail conversion for Sonata and four of its competitors (Accord, Altima, Camry and Fusion).

The Automotive Brand and Clicks Connection

For some companies, a website is merely a mechanism to steer visitors toward a purchase. Others see additional value, including serving as an extension of the brand and even as a venue to build brand equity. Millward Brown Digital favors the latter. But which view is correct? Is the connection between brand and website visits evident?

Cloudy With A Chance Of Sales

One of the key analytics in Compete’s arsenal of online tools is a measure of automotive demand, or how many in-market consumers are shopping for a particular make or model during a given timeframe. Automotive demand is critical in understanding the impact of marketing efforts as well as understanding a vehicle’s sales potential. But while demand improves the potential for sales, it correlates to sales only to the extent that