football

Sports Fans Playing the Field During the Off-Season

Image from: David Silverman / Patriots Back in 2007, we wrote a post comparing the traffic to NBA.com, MLB.com, NHL.com and NFL.com. I wanted to see if any of the recent lockouts in the NBA and NFL had any impact on fan’s loyalty. I checked the Unique Visitors to the NBA, MLB, NHL and NFL sites over the past two years and traffic looked very similar to 2007.  The National

Giants vs. Patriots – Who’s In the Lead Online?

Image from: David Lee / Shutterstock It’s 9 days and counting until the one and only Super Bowl 46 and whether or not your team has made it to the top probably has little to do with the fact that Sunday, February 5th, you will be glued to the biggest and brightest TV amongst your circle of friends or braving it at a bar with 500 of your closest football

Tom Brady: Most Valuable Pitchman

I had been eagerly awaiting the start of the Patriots season since their heartbreaking loss at the start of the year. The first Monday night game in September I got to see my favorite team back in action, along with my favorite player. What I wasn’t expecting was to see Tom Brady off the field as well, advertising footwear during one of the game’s commercial breaks. I loved the commercial, and

August Category Data Show NFL Recovered From Its Lockout Fumble

Image from: Paul Orr/Shutterstock BOSTON, MA–(Marketwire – Oct 11, 2011) – Kantar Media Compete today released August data showing notable growth in its Football category, which drew in 16.6M UVs, a month-over-month (M-O-M) increase of 94.6% percent and a 22.2% percent rise year-over-year (Y-O-Y). This was healthy bounce-back from its lockout-mired lull in July. In fact, football fans showed up in higher numbers online in August 2011 than August 2010.

Fantasy Football: A Whole New Playing Field

With the NFL regular season right around the corner, I thought I would take a close look at Compete’s fantasy football ‘playbook’ and check out a few big players in the space. The closer I got down to the digital playing field, the more interesting facts started to rise to the surface. Here are few that you might not have known about. With baseball in full swing and football about

Have you been preseason-ing a juicy football-shaped burger?

With the infamous NFL lockout over just in time for preseason, I’ve been wondering if the whole ordeal left a bad taste in the mouths of fans. Are people as interested in football this season? I decided to investigate, using some Compete data, to gauge just how much online engagement football fans have had with the NFL this year. We won’t have access to some of the preseason data for