August Category Data Show NFL Recovered From Its Lockout Fumble
Image from: Paul Orr/Shutterstock BOSTON, MA–(Marketwire – Oct 11, 2011) – Kantar Media Compete today released August data showing notable growth in its Football category, which drew in 16.6M UVs, a month-over-month (M-O-M) increase of 94.6% percent and a 22.2% percent rise year-over-year (Y-O-Y). This was healthy bounce-back from its lockout-mired lull in July. In fact, football fans showed up in higher numbers online in August 2011 than August 2010.
Fantasy Football: A Whole New Playing Field
With the NFL regular season right around the corner, I thought I would take a close look at Compete’s fantasy football ‘playbook’ and check out a few big players in the space. The closer I got down to the digital playing field, the more interesting facts started to rise to the surface. Here are few that you might not have known about. With baseball in full swing and football about
Have you been preseason-ing a juicy football-shaped burger?
With the infamous NFL lockout over just in time for preseason, I’ve been wondering if the whole ordeal left a bad taste in the mouths of fans. Are people as interested in football this season? I decided to investigate, using some Compete data, to gauge just how much online engagement football fans have had with the NFL this year. We won’t have access to some of the preseason data for