football

Sunday Series: Fantasy Football Fast Movers

As the football season moves along and your home team playoff hopes begin to crash and burn or rise at a worrisome pace (I’m an Eagles fan, a city where hope is poisonous and it is foolish to be too optimistic), many of us have turned to our fantasy football teams for solace. The category as a whole is doing the best it has in at least two years. After a 34% month-over-month (MoM) increase in unique visitors (UVs), the category is now seeing over 25 million UVs.

Sunday Series: Football Category Continues to Win Big

We’ve done a post on how teams were performing before pre-season, we’ve done a post on how teams were doing during pre-season, so of course we must do a post now that the season is fully underway.

August Data is LIVE at Compete

TheGuardian.com saw explosive growth in August as the popular online newspaper moved from Guardian.co.uk on July 30 to TheGuardian.com. Comparing TheGuardian.com in August to Guardian.co.uk over the recent months also shows that the news outlet had their best month for unique visitors (UVs) in two years. Using Compete PRO, we can see that Americans were driven to The Guardian for their perspective on the current events in Syria with the keyword “syria” being the eighth most popular keyword for driving traffic to TheGuardian.com.

Sunday Series: Football Category Scores as Season Begins

Making the fast mover list before the pre-season began, the Football category was bound to move to the top of the list in August. Yes, football season has started and with it the flood of traffic to the various football oriented sites.

Super Sunday Series: Fastest Growing Football Sites

Image from: football / Shutterstock Happy Super Super Bowl Sunday! For the occasion, we compiled the list of the fastest growing websites in the football category during the month of December. No individual NFL team made the cut–instead college football dominated the list. All ten sites are specific bowl games, not surprising since college football playoffs finished at the beginning of the year. Corporate sponsorship seems to have attracted attention

2013 Super Bowl Pre-Game Analysis

Image from: Superbowl / Shutterstock Each year, the Super Bowl attracts a significant audience that is not limited to any one specific demographic.  As a result of its vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s).  Based upon this significant investment (near 4 million dollars per 30 second in-game spot), and the importance of its return, Kantar Media Compete conducted a

Sunday Series: Goals, Home Runs, and Touchdowns in Sports News Online

Image from: Touchdown! / Shutterstock Summer is out. Fall is in. Taking a look at the Sports News category, we can see that this transition is reflected in the tides of traffic to various domains. You’ll notice that NBCOlympics still has a substantial amount of traffic in August, but that the rate at which its traffic is growing has decreased comparatively. More relevant sites, such as those pertaining to the

NFL Draft Blitzes Traffic to Sports Sites

Image from: Football Image / Shutterstock The 2012 NFL draft will be held this Thursday, Friday and Saturday in New York and the Internet is already abuzz with excitement and predictions. In fact, “NFL draft” has been a popular search term, according to Google Trends, for the past few days.  I wanted to see what kind of impact the draft has had on traffic to football sites, so I checked

Sports Fans Playing the Field During the Off-Season

Image from: David Silverman / Patriots Back in 2007, we wrote a post comparing the traffic to NBA.com, MLB.com, NHL.com and NFL.com. I wanted to see if any of the recent lockouts in the NBA and NFL had any impact on fan’s loyalty. I checked the Unique Visitors to the NBA, MLB, NHL and NFL sites over the past two years and traffic looked very similar to 2007.  The National

Giants vs. Patriots – Who’s In the Lead Online?

Image from: David Lee / Shutterstock It’s 9 days and counting until the one and only Super Bowl 46 and whether or not your team has made it to the top probably has little to do with the fact that Sunday, February 5th, you will be glued to the biggest and brightest TV amongst your circle of friends or braving it at a bar with 500 of your closest football

Tom Brady: Most Valuable Pitchman

I had been eagerly awaiting the start of the Patriots season since their heartbreaking loss at the start of the year. The first Monday night game in September I got to see my favorite team back in action, along with my favorite player. What I wasn’t expecting was to see Tom Brady off the field as well, advertising footwear during one of the game’s commercial breaks. I loved the commercial, and