Sunday Series: The Cooking Category
Image from: Paula Deen / Scrape TV Here, on my own in Boston, every night is a chance to prove I’m a real-life person via cooking myself something that does not incorporate a microwave and/or only eating Pop-tarts. And how do I accomplish this? I Google recipes. I follow food blogs. I piece together my own version of Chopped with whatever’s left in my pantry. I decided to see if my online culinary-crutch could
Pinning Down the Impact of Pinterest
Image from: Pinterest Pinterest’s rapid ascent in traffic growth has sent marketers scrambling to understand the impact the site is having on its brand. To put the growth in context, Pinterest has grown from 700K to almost 20M unique visitors in the last year – or about half the number of Twitter’s unique visitors. The surge in Pinterest traffic has gotten the attention of brand marketers who need to understand
Is “Organic” Food Healthier For Sales?
Image from: Clover Organic Farms It seems like whenever I am in the grocery store, I am more inclined to purchase something organic, over a generic brand. Between stamping USDA certified on a piece of cage free chicken, driving a hybrid and making sure beauty products are not tested on animals; “organic” seems to be a type of consumer, not just a healthy food choice. I decided to look on
Tracking Foodies Online: An Updated Look into Gilt Taste
Image from: Food Image / Shutterstock Last summer, we wrote about Gilt Groupe’s new website: gilttaste.com. Now that the site has been around for about a year, I thought it would be interesting to take an updated look into the site. Traffic to Gilt Taste over the last year has been fairly steady, averaging around 100,000 unique visitors each month. As for the demographics that we discussed last year, the
Sunday Series: Restaurants and Dining
Image from: My Pizza Brothers Our Sunday Series this week we are features 10 website with a large monthly increase in Unique Visitors from the Restaurants and Dining category. Bon appetit!
Five Key Content Strategy Elements that Made Me Fall in Love with b.good
I recently had a sit-down interview with Jon, one of the owners of b.good, to get the inside scoop on b.good’s content strategy. For those of you that haven’t experienced b.good, it’s a growing Boston-based burger chain, that specializes in making “good food, fast”. They offer a handful of juicy speciality burgers, killer salads, oven baked fries, and milkshakes to die for. The cherry on top of their heavenly milkshakes
Seamlessly Searching for Food Online
Image from: Stephen Coburn / Shutterstock I recently saw an advertisement on the train for much-hyped, new kid in the online food delivery space, Seamless.com. As an online and mobile food ordering company, users can browse over 7,000 restaurants throughout the U.S. and place their order online for free. Now, ordering take-out is no new phenomenon. But what Seamless offers is the ability to craft your meal from a variety of
Sites Thankful for Thanksgiving
No holiday beats Thanksgiving in my book—you just can’t top family, food and football. Of course, having the resources of compete.com at my disposal, why not take a minute to check out which sites get the spike from turkey day traffic? After looking up the keyword “thanksgiving” on compete.com, which sites are most thankful for the holiday? Cooking sites, apparently. While retail sites all see that boost from the upcoming
Hungry Eyes Set Gaze on Tasteful New Website
Foodies, epicureans, gourmets, locavores… these days we have a dozens of names for food lovers and socially conscientious consumers alike. While the taxonomy of these food enthusiasts will change over time, its fascinating to find new websites that blend popular e-commerce paradigms to cater to the food loving collective. One such site, gilttaste.com (part of the popular ‘flash sale’ network Gilt Groupe) launched full-throttle in the middle of May of
Smarter, Faster, Cheaper: Why Online Food Delivery is not Strictly an Academic Affair
For many of us, the daily routine of deliberating over lunch or dinner options is more a question of convenience than a quest for the total culinary experience. As a recent college grad, I often frequented food delivery sites, like GrubHub.com and CampusFood.com, to save both time and money. As a young professional, I must admit that I still love to use these services, and as it turns out, I
Four Loko – Hyped Right Off the Shelves…but is it back?
In 2005, three college friends from The Ohio State University had the entrepreneurial idea to start their own company. They took out a Small Business Administration loan and put their financial resources on the line to launch Chicago-based Phusion Projects, LLC. Four Loko was born. According to Compete.com, DrinkFour.com (Four Loko’s website) has seen significant growth since January of 2010. Unique Visitors to DrinkFour.com grew 142% in June, coincidently the