GrubHub: Delivering the Results
Grubhub has been growing its audience, retaining its visitors, and outperforming its competition in many different metrics.
Niche Food Sites Hungry for Disruption
Is there anything that can’t be delivered nowadays? A few years ago, “delivery” was only synonymous with pizza, mail, and Chinese take-out. The past few years, months, and even weeks have given the term a whole new meaning.
Sunday Series: Food and Groceries Feeling the Love
Two months ago, I wrote a post on how the Food and Groceries category got an excellent boost from holiday shopping. I was also curious as to how the same sites would fare during the month of love — and now I have the data to show you!
Sunday Series: The Cooking Category
Image from: Paula Deen / Scrape TV Here, on my own in Boston, every night is a chance to prove I’m a real-life person via cooking myself something that does not incorporate a microwave and/or only eating Pop-tarts. And how do I accomplish this? I Google recipes. I follow food blogs. I piece together my own version of Chopped with whatever’s left in my pantry. I decided to see if my online culinary-crutch could
Pinning Down the Impact of Pinterest
Image from: Pinterest Pinterest’s rapid ascent in traffic growth has sent marketers scrambling to understand the impact the site is having on its brand. To put the growth in context, Pinterest has grown from 700K to almost 20M unique visitors in the last year – or about half the number of Twitter’s unique visitors. The surge in Pinterest traffic has gotten the attention of brand marketers who need to understand
Is “Organic” Food Healthier For Sales?
Image from: Clover Organic Farms It seems like whenever I am in the grocery store, I am more inclined to purchase something organic, over a generic brand. Between stamping USDA certified on a piece of cage free chicken, driving a hybrid and making sure beauty products are not tested on animals; “organic” seems to be a type of consumer, not just a healthy food choice. I decided to look on
Tracking Foodies Online: An Updated Look into Gilt Taste
Image from: Food Image / Shutterstock Last summer, we wrote about Gilt Groupe’s new website: gilttaste.com. Now that the site has been around for about a year, I thought it would be interesting to take an updated look into the site. Traffic to Gilt Taste over the last year has been fairly steady, averaging around 100,000 unique visitors each month. As for the demographics that we discussed last year, the
Sunday Series: Restaurants and Dining
Image from: My Pizza Brothers Our Sunday Series this week we are features 10 website with a large monthly increase in Unique Visitors from the Restaurants and Dining category. Bon appetit!
Five Key Content Strategy Elements that Made Me Fall in Love with b.good
I recently had a sit-down interview with Jon, one of the owners of b.good, to get the inside scoop on b.good’s content strategy. For those of you that haven’t experienced b.good, it’s a growing Boston-based burger chain, that specializes in making “good food, fast”. They offer a handful of juicy speciality burgers, killer salads, oven baked fries, and milkshakes to die for. The cherry on top of their heavenly milkshakes
Seamlessly Searching for Food Online
Image from: Stephen Coburn / Shutterstock I recently saw an advertisement on the train for much-hyped, new kid in the online food delivery space, Seamless.com. As an online and mobile food ordering company, users can browse over 7,000 restaurants throughout the U.S. and place their order online for free. Now, ordering take-out is no new phenomenon. But what Seamless offers is the ability to craft your meal from a variety of
Sites Thankful for Thanksgiving
No holiday beats Thanksgiving in my book—you just can’t top family, food and football. Of course, having the resources of compete.com at my disposal, why not take a minute to check out which sites get the spike from turkey day traffic? After looking up the keyword “thanksgiving” on compete.com, which sites are most thankful for the holiday? Cooking sites, apparently. While retail sites all see that boost from the upcoming