What’s the Deal with Travel Promotions?
Image from: graph / Shutterstock Deals and discounts have been part of companies’ efforts to drive business since business has existed. Travel is no exception. With the recession came the advent of more frugal consumers and, in response, more aggressive use of deals. The increasing use of digital technologies by travel-researching consumers creates a unique opportunity to gauge the impact and effectiveness of promotions. Compete evaluated several airline promotional efforts
#Orbitz25Days of Holiday Travel
Image from: fotohunter / Shutterstock The holidays are the craziest time of the year for travel. Now, I have been on my fair share of airplanes and because I often choose what airfare is cheaper over what brand I like best, I never rack up enough frequent flyer miles to warrant a free flight. Orbitz, an aggregator of flight options lets you compare and find the best deal for airfare
Are Facebook and Travel a Good Match?
I’ve worked in the travel industry for nearly a decade and a lot has changed. That includes the growing buzz around mobile and social – specifically Facebook. Consumers use it and use it intensely (over 20 minutes per session). So, naturally, businesses are trying to harness that attention to drive interest and bookings. Facebook recently announced major but controversial changes aimed at increasing stickiness to maximize ad revenues. Effects of
FAA Airline Tax Holiday
One result of the recent government budget crisis was that the FAA temporarily lost its authority to collect certain taxes from the airlines, including a 7.5% federal excise tax on domestic travel. The result was a temporary and partial airline tax holiday. Airlines could have passed the benefits on to consumers as lower fares. Most did not and instead kept fares flat (raising prices to offset the missing taxes), pocketing
Digging for a Deal: Today’s Air Travel Environment Means High Flying for Aggregator Sites
Recent data released by American Express Business Travel reports that the average price paid for a flight during Q4 2010 was up 7% versus the same time period last year. Ask the airlines, and they’ll tell you this is due in near entirety to rising operational costs, specifically the price of oil. And with crude prices increasing an additional 21% during Q1, it’s no surprise that ticket prices continue to