fitbit

Fashion Meets Fitness and Causes Internet Stir

By teaming with FitBit, and launching the “Tory Burch for Fitbit” line on toryburch.com, the designer has significantly expanded her online presence and given her brand a revamp. With the introduction of the new line, a site that may have once been associated primarily with luxury items, now caters to a much broader consumer base.

UP is Down

Gone are the days when caloric intake, sleep time and workout activity have to be logged into a notebook only to be later entered into a spreadsheet for any meaningful analysis to be done. We now live in a world where wearable and low-profile, low-powered electronic devices track all of your physical activity and later sync your data with a whole host of available software your iOS device. Two of