financial services

Free Report – Digital Trends: Consumer Behavior in Key Financial Sectors

This white paper provides an update on financial service (FS) consumer online behavior trends that occurred over the past year. We aim to provide you with a clear sense of what is currently going on in the online landscape by examining key metrics – derived from Compete’s panel of two million consumers – to evaluate and benchmark how the industry is performing.

Consumers Weigh In on the Digital Wallet

Last week, search colossus Google announced that Google Wallet is in the works for the fall. With Google’s digital wallet, some shoppers will be able to use their smartphones as a credit card as well as cash. Just a few days before Google’s announcement, Bank of America, Wells Fargo, and JPMorgan Chase also announced a new mobile payments service that allows people to use their checking accounts to send a

Nothing is Certain, Except Death and Taxes and Online Marketing

For most of us, tax season has come and gone. But there’s no need to be sad. As the old adage goes, it’ll certainly be back. Though the season has closed, we wanted to look back at the performance of the key players in online tax filing because here at Compete, we are supremely interested in measuring competitive firms’ online effectiveness and digital marketing efforts. So though the season has

Competition is Cool for Consumers, Especially in Online Banking

Banking fees: I hate them. More and more of these fees are getting added onto my banking statement and it is bothersome. It’s getting difficult to find a bank that does not have some kind of fee associated with its banking products. However, one bank is making online banking easier and less costly for the customer, and doing so with restrictions placed upon it by the government. With Compete’s data

So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part II

Last week I took a look at the battle for online market share in auto insurance from a search perspective noting that GEICO and Progressive have successfully marketed their character-based advertisement campaigns online. They have also coupled their efforts with social media to significantly elevate their digital brand awareness. You don’t have to look any further than Facebook to see that over 2.5 million people have “liked” the Flo Progressive

Financial Services Firms on Facebook: We Like What We See

Financial services firms have gotten a bad name when it comes to their social media efforts. I did a quick search on “social media and financial services.” While my query generated 61 million results in less than a tenth of a second, the top-ranked perspective articles would have you (mistakenly) believe that financial services (FS) companies are failing at social customer relationship management. I’d like to present an alternative view

So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part I

The Gecko, the Cavemen, an enthusiastic woman named Flo, Mayhem, magical jingles and Mike McGlone smugly asking rhetorical questions. These are just some of the ways auto insurance companies have attempted to separate themselves and establish greater market share in a multibillion dollar advertisement war aimed at capturing widespread consumer attention[1]. Although traditional companies like Allstate and State Farm still do the majority of their business offline, the gap is

Americans Plan to Save and Pay Bills, According to Compete 2011 Tax Survey

Earlier this week, I received a letter from the Internal Revenue Service marked “official business.” I must admit I shook a little with apprehension. In turn, however, I was delighted to learn that I would be getting an unexpected, additional refund. (My delight was heightened by the relief I felt knowing I wasn’t going to be the subject of an audit.) Unexpected refund! To save or spend, that is the

Facebook: More Than Just Likes

Social media and Facebook in particular continue to be all the rage: consumers can’t get enough and businesses feel they have to be part of the mix. To help shed light on how businesses are using presence on Facebook, Compete compared traffic to the Facebook pages of over 40 brands to traffic to those brands’ websites. Brands included those in the financial services, automotive, retail, telecom, and travel industries.  In some

Compete January Category Data Show Surge in Demand for Accountancy and Tax Services

BOSTON, MA–(Marketwire – February 25, 2011) - Compete, a Kantar Media company, today released data for January showing that the Accountancy and Tax Services category as a whole jumped 258.45 percent for the month. Apparently taxpayers are getting an early jump on filing their 2010 federal income tax returns, fueling an increase in unique visitors (UVs) to tax-software sites, tax-preparation services sites and government-sponsored tax sites during January. January and February

Consumers Pick Up the Pace of Spending, But How Are They Paying for It?

‘Twas a merry holiday season. Even the economy showed signs of holiday cheer. According to the Commerce Department, consumers enjoyed their biggest shopping spree since the recession began and retail sales rose 0.8% in November lifted by a 2.8% jump in department store sales. These better than expected sales figures have prompted many to revise 2011 forecasts and proclaim that consumers and the economy are back. The government’s emerging package